Precisely: Having the Right Data to Make Confident Business Decisions

In today's data-driven world, where 90% of business decisions rely on data, harnessing the power of enriched data is paramount for organisational growth. This is where data enrichment for analytics comes in.In this episode of the EM360 Podcast, Head of Content Matt Harris speaks with Andy Bell, VP of Global Data Product Management at Precisely. They discuss and discover how businesses are transforming their strategies by enriching their data with comprehensive demographic, industry, social, and consumer insights, enabling them to make profoundly informed and accurate decisions.Explore how data enrichment revolutionises various sectors:Retail: Craft highly targeted marketing messages using precise customer profiling, identify lucrative markets, and pinpoint expansion opportunities.Insurance: Enhance policy pricing decisions with a deep understanding of a property’s proximity to diverse risk factors, ensuring more informed and competitive offerings.Telco: Optimize network planning and infrastructure rollout strategies by leveraging enriched demographics, property data, and detailed building footprints.Government: Pinpoint essential community services such as aged care, child care, education, and medical facilities, ensuring resources are allocated where they are needed most.Tune in to the podcast and unlock the immense value of enriched data. Learn how this rich portfolio of data can fuel your analytics, empowering you to make decisions that drive unparalleled growth and success.

Om Podcasten

In today’s rapidly-changing technological environment, data offers new ways for business to improve or even completely transform business models. But with this rapid change, it’s difficult to separate hype from reality and determine what practical steps can show value in real-world implementations. In this podcast series, we set out to ask, how is Data transforming business? Expect to hear opinions from leading tech vendors and the people who rely on data for day-to-day business such as Barclays Bank, Mastercard and DS Virgin Racing Formula E Team.