Pivotree and Syndigo: Unlocking Value Through Content Strategy

What is the relationship between product content and customer experience?A symbiotic one, say experts, but what technologies need to be implemented and how can companies bring in new tools to eliminate their digital debt?In this episode of the EM360 Podcast, Analyst George Firican speaks to Derek Corrick, GM of Data at Pivotree and Justin Anovick, Chief Product Officer at Syndigo, to discuss:The relationship between product content and CXLeveraging AI/ML and how that impacts clientsBest practices for solid content strategy

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In today’s rapidly-changing technological environment, data offers new ways for business to improve or even completely transform business models. But with this rapid change, it’s difficult to separate hype from reality and determine what practical steps can show value in real-world implementations. In this podcast series, we set out to ask, how is Data transforming business? Expect to hear opinions from leading tech vendors and the people who rely on data for day-to-day business such as Barclays Bank, Mastercard and DS Virgin Racing Formula E Team.