Informatica: Why Data Products Are Critical for Driving Business Value

Maximize business value with data products — they incorporate essential data and related capabilities to meet key business objectives. Data products contain datasets, related metadata and a wide range of functionality to understand if data is fit for use. But unlike relying on a raw dataset or data pipeline to generate value, data products deliver a comprehensive, packaged solution that enables data users to achieve their data-driven goals with easier accessibility.In this EM360 Podcast episode, Head of Content Matt Harris sits down with Nathan Turajski, Senior Director of Product Marketing at Informatica. They explore how to:Drive better business outcomes with data productsUnderstand the benefits of user-friendly and efficient consumptionImprove AI, analytics and customer experience initiatives

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In today’s rapidly-changing technological environment, data offers new ways for business to improve or even completely transform business models. But with this rapid change, it’s difficult to separate hype from reality and determine what practical steps can show value in real-world implementations. In this podcast series, we set out to ask, how is Data transforming business? Expect to hear opinions from leading tech vendors and the people who rely on data for day-to-day business such as Barclays Bank, Mastercard and DS Virgin Racing Formula E Team.