CRUX: The Agile Approach to External Data Integration

External data integration is crucial for organisations seeking to enhance their understanding of customers, markets, and industry trends.By leveraging data from external sources, businesses can gain valuable insights, make informed decisions, and identify new opportunities. But what challenges arise when implementing external data integration, and how can companies navigate some of the common pitfalls?In this episode of the EM360 Podcast, Wayne Eckerson speaks to Dan Lynn, SVP of Product at CRUX, about:External data integration and its advantagesAddressing challengesBest practices and avoiding common mistakes

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In today’s rapidly-changing technological environment, data offers new ways for business to improve or even completely transform business models. But with this rapid change, it’s difficult to separate hype from reality and determine what practical steps can show value in real-world implementations. In this podcast series, we set out to ask, how is Data transforming business? Expect to hear opinions from leading tech vendors and the people who rely on data for day-to-day business such as Barclays Bank, Mastercard and DS Virgin Racing Formula E Team.