Build your niche around what you care about - Seb Mackay

"Build your niche around what you care about" In this conversation, Seb, the creative director and co-founder of Soba, discusses the challenges faced by digital marketing agencies and the importance of finding and owning a unique space in the market. ~He emphasizes the need for agencies to differentiate themselves and avoid common mistakes such as using generic selling points. Seb also highlights the importance of courage in niching down and focusing on a specific area of expertise. A...