3. Principles of Marketing
Daniel Bert Andersson Podcast - A podcast by Daniel Bert Andersson - Saturdays
I do a deep dive in the the second European edition of Philip Kotlers "Principles of Marketing" from 2001, which text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
