The Reality Behind Brand Loyalty, with Ed Deason

Ed is the Head of Customer Experience for online cycling retailer WiggleCRC. He's also worked for a range of brands with super-high customer loyalty including Explore Worldwide, Royal Caribbean Cruises, and Pret a Manger - during their revolutionary launch of the coffee subscription service in 2020. In this episode, we explore the similarities and differences between those brands, what makes customers loyal, and how these tips can be applied to any CX strategy. Tune in now for the unmissable customer experience insights you won't find elsewhere. Watch on YouTube - https://www.youtube.com/@cxinsiderpodcast Connect with Ed - https://www.linkedin.com/in/edward-deason/ Become a CX Insider - https://www.linkedin.com/company/cx-insider/  Thank you to our sponsor - https://www.acftechnologies.com