The power of customer research with the author of The Mom Test Rob FItzpatrick

Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test.  Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth.  Here are just a few of the topics we’ll discuss in this episode:

  • The incredibly cool story of how The Mom Test came to be
  • Conducting customer research through different stages of growth
  • Overcoming objections to customer research
  • How to make customer research a routine
  • Why sales is all about having learning goals
  • The importance of forming organizational habits

Resources

Reaching out to Rob

Om Podcasten

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.