005 - Ad disclosure and PR teams on social media with Sam Alderson

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In this episode, we sat down with Sam Alderson, a social media marketing expert with years of experience in the industry, to discuss the world of influencer marketing, PR teams, gifted posts and #ADs. How should advertisements be disclosed on Instagram? Is there a follower threshold for declaring adverts? What's the difference between gifted, sponsored and ad posts? The Advertising Standards Authority (ASA) is UK's regulator of advertising. They apply the Ad Codes, written by the Committees of Advertising Practice (CAP), which apply to influencers and content creators on social media. ASA: https://www.asa.org.uk/ Influencer cheat sheet: https://www.asa.org.uk/resource/infographic-influencers-cheat-sheet.html Labelling of influencer advertising: https://www.asa.org.uk/resource/labelling-of-influencer-advertising.html Sam's Instagram: https://www.instagram.com/goodplansam/ Sam's website: https://www.samalderson.co.uk/ Daisy:
 www.mygreencow.co.uk www.youtube.com/user/MyGreenCow
 www.instagram.com/mygreencow Meg:
 www.youtube.com/c/megjournals www.instagram.com/megjournals