Episode 123-Setting Your 2024 Goals and Creating Your “To Don't" List with Jennifer Forester and Wendy Merrill

December is a great time to take stock, hit the reset button, and do some planning.   With 2024 around the corner, I’ve been speaking with my clients about setting goals for the new year.    I’m not talking about making New Year’s resolutions.  It's important to understand that resolutions and goals are not the same. Resolutions often lack specificity and a plan of action, making them easy to abandon. On the other hand, setting clear, well-defined goals lays a foundation for measurable progress and sustained success.   In this episode, I’m pleased to welcome Wendy Merrill and Jennifer Forester, two great coaches who also work with the legal community.  Jen and Wendy are also talking right now to their clients about goal setting and they have some great tips to share.   In our conversation, we speak about setting marketing and business development goals for your law practice. But Wendy and Jen also have some thoughts about other areas in your professional and personal life where setting goals can help ensure that you are moving forward in all aspects of your life.  They also discuss creating a “To Don’t” list.   Jennifer Forester helps lawyers avoid random acts of marketing. She’s a business development coach for corporate and consumer attorneys, drawing on 20 years of experience in sales, marketing, and client service roles with big law and boutiques. Jen lives in northern California with her two Boxer dogs and her husband, who is a family law attorney.   Wendy Merrill is a growth strategist, thought leader, and founder of StrategyHorse. StrategyHorse is a consulting firm dedicated to improving law firm profitability through alignment and engagement strategies. For over a decade, Wendy has been working with lawyers and firms to revolutionize the practice of law.  Wendy lives in the DC area.   Additional Resources   Episode 109-Sarah Tetlow on Delegating and Dealing with Distraction Episode 57- Billable Work v. Investment Hours (Dr. Sarah Reiff-Hekking on Time Management)

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Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.