driving sustainable movement with jane hoffer | conversations in cleantech | episode four

in this episode of conversations in cleantech, we’re joined by jane hoffer, ceo of gowithflow. jane shares her experience as a proven technology leader in scaling startups and growth-stage companies as well as the lessons she has learnt specifically at gowithflow as she manages the business’s global expansion. she also reflects on the colossal opportunity that electrification has to revolutionise mobility, ushering in a new phase of sustainability within transport: “as I've gone through my career, I've always looked for opportunities to use technology in order to bring about major shifts that ultimately improve the way that we live”. hosted by jenny gladman, director at brightsmith group, this instalment is an informative listen for anyone seeking actionable insights into strategic startup growth within the mobility space and beyond.   timestamped guide: 00:49 - introduction 02:23 – jane’s background and how she began her journey scaling startups 03:41 – what attracted you to the cleantech and sustainability sector? 05:00 – the cleantech space 06:03- how does gowithflow live its purpose of changing the way people move for the better 07.09 – gowithflow – the past, present and future 11:19 – the challenges of scaling a startup, particularly within a global crisis 13.06 – communication styles, cultural change and diversity 15:48 – jane’s favourite moments so far – from closing a contract with ikea to being named portugal’s best cleantech and industry 4.0 startup of 2020 17.03 – lessons in leadership 18:38 – the power of community and networks 23:29 – jane’s vision: the next evolution of the charging infrastructure 25:45 – what is your advice to those embarking on a career within cleantech?   connect with your host, jenny gladman, on linkedin. find your guest, jane hoffer on linkedin thanks for listening to conversations in cleantech, brought to you by brightsmith This podcast is a Loaded Hype production.