Episode 9: How Hilton’s Platform of Purpose Drives Their Brand Storytelling Efforts
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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Recorded at Sundance Brand Storytelling, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches brand storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.
