Episode 3: REI Co-Op Opts for Quality Content
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog
