Episode 15: Capital One Produces Long Form Video Content for Deeper Engagement
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.
