Episode 12: Charles Schwab Humanizes The Brand Through Storytelling
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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Recorded at Brand Storytelling at Sundance, Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.
