Episode 10: Dell Technologies Tells Customer Stories to Lead Tech Conversations
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.
