Ep 29: Why An Insurance Company Made A Feature Film About Volunteer Firefighters
Content That Moves - The Brand Storytelling Podcast - A podcast by Credo Nonfiction & Brand Storytelling
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Manager of Content & Editorial at IAG, Raelene Metlitzky, shares why the NRMA Insurance brand decided to create a feature length documentary about volunteer firefighters. Rae shares how a leap of faith on behalf of the brand turned into a book, then a film, then a movement that’s reached across Australia and has made a profound impact on brand affinity after being picked up for broadcast by the largest network in Australia.
