Want to introduce content design to your organisation? Jack Garfinkel chats about how he did just that at Scope. From introducing crits and journey mapping, to writing user needs and user research, Jack shares how he started a major content project. He also shares some great tips and insights into how you can involve subject matter experts and other key people in the content process. Here are some of the tools Jack mentions:Hotjar for heatmapsTrello kanban board for prioritising work and tracking progressMiro for shared mapping and diagramsAirtable for storing data and insightsEnjoyed the episode? Like and subscribe or reach out to us on Twitter @DigiContentPod.