S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader

Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media platforms, including how to get ideas for what will perform well on site too.   

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Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod and we'll answer it.