What are brands looking for in 2024?

The Creative Edition Podcast - A podcast by Emma Cortes Ellendt - Tuesdays

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Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion. So what are brands looking for? Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement...

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