Why Young People Should Choose the Trades Skilled Careers Coalition, NCCER Talk Constructions Future

The construction industry doesn’t have a labor problem, it has a marketing problem.In this episode of Construction Champions, host Ron Nussbaum talks with JJ Owen, Executive Director of the Skilled Careers Coalition, and Jennifer Wilkerson, Vice President of NCCER, about how we can rebuild the reputation of construction and inspire the next generation of builders.They discuss how social media storytelling, mentorship, and authentic on-the-job content are transforming how Gen Z and Gen Alpha view the trades and how every contractor can get involved.What You’ll Learn in This EpisodeWhy construction doesn’t need hype, it needs authenticityHow to make the trades aspirational again through real storytellingHow TikTok & YouTube creators are reshaping recruitmentThe “Tool Belt Generation” what Gen Z really thinks about the tradesHow to connect contractors directly with local schoolsWhy apprenticeships are the real four-year degreeThe massive opportunity for parents, coaches, and mentors to helpHow to turn awareness into long-term careers and pride in building AmericaLearn more:https://skilledcareers.orghttps://www.nccer.orgFREE Skool group!https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23Listen on Wreaths Across America RadioMondays at 2pm ET and Saturdays at 8pm EThttps://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadioConnectRonhttps://www.linkedin.com/in/ron-nussbaumhttps://www.ron-nussbaum.com/BuilderComs: The Client Communication Hub for Constructionhttps://www.buildercoms.com/ Website https://www.constructionchampionspodcast.com/