Season 6, Episode 10: Testimonials and Yelp -- U.S. ad rule opens new era for investment advisers

This episode of Compliance Clarified explores the obligations of U.S. investment advisers under a new regulation that gives giving them more opportunities to advertise. The marketing rule adopted by the U.S. Securities and Exchange Commission took full effect in November. It is designed to let advisers use many methods long practiced in other industries, including testimonials, endorsements, performance reporting and third-party ratings. It also establishes new compliance obligations, and the SEC has made clear that it will scrutinize advises closely for adherence to the rules. In the episode, Randall Mikkelsen, managing editor for North America for Regulatory Intelligence, is joined by Jason Wallace, senior editor, to review the new marketing rule and how investment advisers can comply. We also take a quick look at how an adviser might answer a client who wants to invest in cryptos. Follow these links for more coverage by Thomson Reuters Regulatory Intelligence of the FTX failure and digital-asset regulation: IA BRIEF: Commitment to new U.S. adviser marketing rule is essential as exams start - http://signon.thomsonreuters.com/?productId=TRRIP&returnto=https%3A%2F%2Fregintel.thomsonreuters.com%2F%23login%2F%257B%2522redirect%2522%253A%2522ri%252Fresolve%252Fshorturl%252F%25257B%252522shortUrl%252522%25253A%252522UH7XVn%252522%25257D%2522%257D IA BRIEF: As SEC ad rule takes effect for advisers, 'objective and testable' compliance is vital - https://regintel.thomsonreuters.com/#ri/resolve/shorturl/%7B%22shortUrl%22%3A%22SeeEmT%22%7D SEC Marketing Rule - https://www.govinfo.gov/content/pkg/FR-2021-03-05/pdf/2020-28868.pdf To learn more about Regulatory Intelligence, please click here - https://legal.thomsonreuters.com/en/forms/contact-sales-regulatory-intelligence?cid=9065363&chl=gem&sfdccampaignid=7014O0000016qiiQAA The "Compliance Clarified" podcast series covers the wide range of topics which affect compliance at financial services firms, and aims to help compliance officers make sense of the often-challenging regulatory environment. It considers the big challenges of the day and offers practical ideas for emerging good practice.