Storytelling and the journalistic impulse. Sam chats to his mentor in Communications Sarah Lazenby, about mischief, memories and focusing on what matters in employee communications.

Sarah Lazenby has an in-depth knowledge of communication and employee engagement, having worked across multiple industries including healthcare, retail, financial services, IT, manufacturing, oil and gas, utilities, rail, telecoms and UK Government. She is a Fellow of the UK's Institute of Internal Communication (IoIC); an award-winning writer and editor; winner for Team of the Year in the Communique Awards 2021, and is a Member of the Board of Trustees for the Sussex Community Development Association (SCDA) - which runs community based projects aimed at addressing the needs of local people. In this fascinating and funny interview she talks about her love of journalism, how her career began and some of the hilarious stories and experiences she's had along the way. Sarah's depth of knowledge in communications at complex organisations; crisis and issues management; leadership coaching; commercial instincts; and social / digital media skills, have stood her in good stead throughout a colourful life and career. She's also passionate about integrating internal and external communications, to bring campaigns, brands and business strategies to life for everyone.