#91 - E-commerce in Saudi Arabia: cultural understanding is key to success - Ronny Froehlich, GoldenScent

In this episode of Commerce Talks with Alexander Graf, I sit down with Ronny Froehlich, co-founder of GoldenScent, to explore the burgeoning e-commerce landscape in Saudi Arabia. Recorded at the Siemens conference in Riyadh, Ronny shares his journey from Germany to leading the Middle East's largest online perfume retailer. We delve into the unique challenges and opportunities of launching an e-commerce platform in the GCC region, including logistics, cultural nuances, and the shift from desktop to mobile commerce. Ronny discusses the dynamic retail environment, emphasizing the importance of cultural understanding and the growing digital ecosystem in Saudi Arabia. We also touch on the thriving entrepreneurial spirit and the potential for future growth in the region. Join us as we uncover the keys to e-commerce success in this rapidly evolving market.