193. Unlock and Simplify Your Signature System
My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for. When Toya first started coaching she focused on helping women in the law find better jobs, which for Toya felt like a neat and tidy outcome with a nice linear path to follow. Now that Toya's leaning into a deeper purpose, she's been struggling a bit to articulate what her signature system is. Because the journey is different for every client. The obstacles are less obvious and more deeply rooted in our society. But, like me, Toya is a very linear thinker. So, we both really wanted to find a way to communicate the layered, nuanced and extremely important purpose of her work to accomplish three things. First, Toya wanted a syllabus so to speak that her clients can check in with in order to track their own progress, understand what might come next, and easily reference tools they've learned through coaching. Second, Toya wanted a roadmap she can rely on to keep her work, her message, and her marketing organized in her own mind. Ideally, this roadmap could even turn into the outline of a book one day. And lastly, Toya wanted to use her signature system as a marketing tool. So, we had to figure out clear and hooky language to describe her work in a way that wouldn't diminish it. And you know what… I think we got there. This episode is sure to go down as one of my favorites, so I hope you're ready to take some notes. I believe that every coach - whether you know it or not - has a signature system. And when you spell it out, that system becomes the cornerstone of your work and your marketing. In this episode, you'll learn: The three essential uses of any Signature System: marketing, content creation, and client success. How to communicate your Signature System in a linear way even when your process isn't linear. How to identify the layers of your signature system. How your Signature System will simplify your marketing message. “You can tell a bigger story with every piece of social content. We're really only making one point. Anything more than that, and we're working harder than we need to.” - Dallas Key Takeaways Toya's mission is to redefine her coaching approach for women of color so that she can communicate it in a clear and compelling way. Plus generate a roadmap every client will follow on their coaching journey. Internalized oppression deeply affects people of color - women in particular which limits their perception of what they can achieve. CONNECT WITH TOYA: INSTAGRAM: @iamtoyagavin WEBSITE: www.wokeupworthy.com CONNECT WITH ME: INSTAGRAM: @dallastravers