185: Give Your Signature System an Upgrade

My guest today is Onelly Hernandez. Onelly helps Latinas with Hashimoto's and hypothyroidism lose weight without counting calories. Onelly came into our conversation totally prepared to perfect her signature system, which made my job so super easy. You see, every coach, whether you know it or not, has a signature system. And when we can give that system a name and really outline what it looks like, three incredible things happen: We feel much more confident as a coach and especially as a marketer. Your audience understands in a concrete way the value of investing with you. Your clients have a roadmap to evaluate their own progress and recommit to the process when they need to. Onelly and I had so much fun putting her New and Improved Signature System together. The key thing I'd like you to listen to is how we shifted away from simply describing what her clients will do in each phase of her system. From there, we leaned into how they'll feel when they hit each milestone in her system. And the difference is powerful. You can actually see Onelly's finished product at the link in the show notes. Take a look now because you may want to use it as a roadmap as you listen along. Two Key Points We'll Cover During the Episode: How to structure a signature system to use as a marketing tool to attract clients who may not understand what it means to work with a coach. The difference between "what we'll do language" and "how you'll feel" language in your marketing. HINT: "how you'll feel" language usually packs a bigger punch. Key Takeaways Simply put, your signature system is a concise way to illustrate your customer journey. When a coach has a clear signature system, you can use it to attract leads into your programs. It's also a roadmap for clients as they move through the coaching journey. Plus, it's a tool that immediately brings more confidence to you, the coach, because it showcases your expertise in an irresistible way. If you want help developing your own signature system, consider joining The Hive. If this episode is helpful, also check out: 178 - Four Steps to Attract Your Dream Client with the Right Message 153 - How to Uncover Your Unique Signature System 35 - Are you clever or are you clear? CONNECT WITH ONELLY: INSTAGRAM: @AIPCONMIGO CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor

Om Podcasten

Coaches on a Mission is the podcast to listen to if you're a values-driven coach and you want the freedom, confidence, and impact that comes with a prosperous coaching business. Dallas Travers' podcast offers real-time coaching sessions with real life coaches who want proven strategies to bring in more clients, launch fantastic courses, expand their team and build their lists. Whether Dallas coaches volunteers through their blocks, or she slips into the client chair to be coached by a special guest, each episode features tangible strategies and essential inner work to help you stop struggling and start making a real difference in the world. If you’re a values-driven coach and you want to make more money and help more people, Coaches on a Mission is the best podcast to take you there.