178. Four Steps to Attract Your Dream Client With the Right Message

Finding clients is one thing. Keeping them is another. Especially when the work you do is so powerful that folks feel like they're fixed after only 4 coaching sessions. That was the case for Jessica Raaum Foster who realized that in order to really have the impact (and the income) she craves, she needs to redesign her offer and refocus her niche. If you worry that nobody will actually be interested in investing in your coaching program, this episode will help you re-evaluate your dream client, the offer they really need, and the message to call them in. In this episode, Dallas and Jessica cover: An honest conversation about the type of client whose willing and able to invest in coaching for the long haul An audit of Jessica's content and message to ensure it aligns with her target audience. How to turn a nice to have offer into a give it to me know program A Bit About Jessica Jessica Raaum Foster helps people get out of pain and improve performance by teaching them how to play with their brains. I’ve actually worked with Jessica and her methods are pretty mind blowing. Jessica came into our conversation feeling really clear about who her dream client actually is. And also pretty clear that she hasn't been delivering a clear message or offer that aligns with that same dream client. So, the two of us put our heads together to design a simple, scalable program that Jessica’s dream client will not only leap toward, but they’ll also want to stay for the long haul. Then, we identified gaps in Jessica’s message plus a framework to fill those gaps so she could take her shiny new offer to the streets. Whether you’re crystal clear about your dream client or not, this episode will reveal four essential steps to ensure that your marketing message and your offer both align with the clients you want to attract. If this episode is helpful, also check out: 123 - Design a Program that Will Actually Sell 143 - My Best Advice to Sell without Being Salesy 144 - The Art of Client Centered Selling 110 - Clarify Your Core Message + Make Marketing Simpler CONNECT WITH JESSICA: INSTAGRAM: @jessicaraaumfoster WEBSITE: www.neurologyofpresence.com CONNECT WITH ME: INSTAGRAM: @dallastraversbizmentor FREE QUIZ: www.dallastravers.com/quiz

Om Podcasten

Coaches on a Mission is the podcast to listen to if you're a values-driven coach and you want the freedom, confidence, and impact that comes with a prosperous coaching business. Dallas Travers' podcast offers real-time coaching sessions with real life coaches who want proven strategies to bring in more clients, launch fantastic courses, expand their team and build their lists. Whether Dallas coaches volunteers through their blocks, or she slips into the client chair to be coached by a special guest, each episode features tangible strategies and essential inner work to help you stop struggling and start making a real difference in the world. If you’re a values-driven coach and you want to make more money and help more people, Coaches on a Mission is the best podcast to take you there.