Ep 03 / MARKETING'S ROLE & IMPACT ON BRAND & SALES IN CLOUD ERA / Narine Galstian, SADA

Marketing plays a huge role not only in increasing brand awareness but also in driving lead generation and sales. Sit down with SADA CMO, Narine Galstian, as she discusses how SADA positions itself in the Google Cloud ecosystem to align with executives’ vision for the cloud. Walk through how marketing works with branding, demand generation and sales tactics, and digital efforts in an integrated marketing approach aligned with Google Marketing teams and solutions selling. In the digital era, marketing is no longer a one-touch approach and Narine explains how SADA's GTM strategy with Google is not only a top-down approach but also bottom-up.   Connect on Twitter: https://www.twitter.com/cloudnclear https://www.twitter.com/SADA https://www.twitter.com/Safoian https://twitter.com/ngalstian Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/ngalstian/   Visit www.SADA.com to learn more.