Minisode 2: Chokers, AIM, gURLs, and Snail Mail: The Rise + Fall of Delia's
Clotheshorse with Amanda Lee McCarty - A podcast by Amanda Lee McCarty
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We follow the rise and fall of iconic 90s catalog/brand Delia's. This brand set the precedent for how brands engage and sell to us in the 21st century, yet it could not survive the e-commerce era. What happened? Amanda gets to the bottom of it, setting the context by explaining the life of a teenager in the 90s.
