Episode 118: How to Create An Effective Marketing Strategy For Your Consultancy in 2023

At Create Engage, we like to share as much information as we can to help you get the most out of your marketing. So with that in mind, this week’s episode of Climb In Consulting is a little different! Instead of the usual conversation with an industry-leading guest, Nick’s on hand to give you everything you need to set your 2023 marketing strategy up for success. Today’s episode is taken from a webinar we ran for over 90 consulting firms who wanted to learn how they could improve their marketing. Nick walks you through our tried and tested marketing framework. The same framework we’re using with our clients to help them create effective marketing strategies that generate ROI. As a taster for what’s to come, in this episode we willI explain some of the critical components you need for an effective marketing strategy, including: - How to define your niche and what makes your consultancy truly unique. - Why targeting ‘CxOs' is killing your ROI, the importance of understanding your audience and how to market to them. - How to generate and amplify high-quality content using the digital marketing channels that are working for your competitors right now. Whether you’re creating your digital marketing strategy from scratch or trying to improve the framework you already have, there are plenty of tricks and tips that you definitely won’t want to miss! Enjoy the show.

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.