Episode 80 - Marketing After Covid: What your consultancy should be focusing on

Today’s episode is a big milestone for the show, it’s episode 80 of Climb In Consulting! When I started the show three years ago I never expected it to achieve what it has. I originally started the show as a hobby, something to give back to the industry, something to learn from. I thought I'd get a couple of listeners – mainly being my family – and it would be mothballed after just a few episodes. Needless to say that wasn’t the case, and here we are 80 episodes later. I want to say a big thank you to you, my listeners, as without you the show would never have got to where it is today and it's because of you that I keep the show going. I love doing the podcast and my guests really enjoy it, but if there was no one listening, there'd be no point to it. As today is episode 80 I wanted to do something a little bit different and take a break from our usual interview format, to bring you a solo episode on a topic that myself and the team at Create Engage are getting a lot of questions on – What does marketing for consultancies look like ‘post-Covid’. As we slowly exit lockdown and go back to ‘normal life’ many consultancies are starting to think about what this means for their marketing. Will digital marketing disappear? Should I be cancelling my webinars and booking boxes at Twickenham instead? Will remote and flexible working impact my marketing strategy? In today’s episode I answer these questions and share the top four things that you’ll want to be focusing on for your post-Covid marketing strategy. In today’s episode I explain: - Why you need to be starting a podcast today and the hidden benefits it can bring to your consultancy. - Why webinars aren’t going anywhere fast and what you’re missing out on if you aren’t running regular webinars for your firm. - How email has helped our clients during Lockdown and the reasons you should be building it in to your marketing strategy post-Covid. - And the tiny change you can make to your digital marketing to dramatically improve lead generation. The consulting market is ever changing and that’s never been truer than it is today. Just as the world was turned on its head as the global pandemic started, we expect to see the same as we leave lockdown and your marketing has to respond accordingly. Whether you’re just starting out and want to know how you can set your new consultancy on the best path for success, or you’re a large boutique looking to refresh your marketing strategy, you’re going to get a lot from this one. Specific things discussed in the show Podcast: Episode 65 – Creating ROI generating marketing that delivers results – bit.ly/3mFGsRC Podcast: Episode 49 – How to create your own industry leading podcast – bit.ly/3t6a6BF Blog: Your Digital Marketing Framework – bit.ly/2PFsm6J eBook: The digital marketing secrets of the UKs fastest growing Management Consultancy- bit.ly/3myNTK3 eBook: No meetings? No problem: How to use marketing to grow your consultancy’s business development pipeline during the Coronavirus outbreak – bit.ly/3dOMafN

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.