Episode 129: How boutique consultancy PEN built a brand to rival the Big Four

For this episode of Climb in Consulting, we’re shaking the format up a little. Yes, we’re turning the tables, as our very own Nick Synnott joins Neil Sharp CCXP, PEN’s Marketing & Proposition Director, and Ben Edwards, Head of Partnerships at CMap, to explore the remarkable 4-year marketing journey that PEN has been on with Create Engage. Having started with a limited brand presence and minimal content, PEN has steadily built their brand and marketing presence over the last four years, and now boast a sophisticated marketing function rivalling the Big Four. We’re proud to say that Create Engage have been there for every step of the journey, helping PEN to build their marketing strategy from the ground up and continuing to support the team today. In this in-depth discussion, Neil, Nick and Ben discuss the journey that PEN’s marketing has been on and offer practical advice on how to build an effective brand and marketing strategy that will support your consulting firm's growth or acquisition goals. This frank and fascinating conversation covers an awful lot of ground, including: - Why brand should be a significant lever in differentiating your consulting firm’s proposition - How you can build an effective marketing strategy that gives you the ROI you want without breaking the bank - Why empowering staff to take ownership of marketing can reap huge rewards - Where you should focus your efforts when building your marketing operating model - The reason PEN did all of this with an outsourced marketing partner, rather than hiring an in-house marketing team. Whether you’re looking to scale your consulting firm, plan your exit, or simply want to ramp up your marketing, this episode will give you the insights you need to build an effective brand and marketing approach that will support your goals. We hope you enjoy the show! Reach out to Neil: https://www.linkedin.com/in/neil-sharp-ccxp-331b89/ Reach out to Ben: https://www.linkedin.com/in/benmedwards/ Learn more about PEN: https://penpartnership.com/

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.