Episode 125: Lessons from the UK's Fastest Growing Marketing Network with CEO Peter Reid

In this week’s episode of Climb in Consulting, Nick catches up with Peter Reid, Founder and Chief Executive Officer at MSQ. Peter’s early career path took him from entrepreneurial beginnings at US-based start-up Simpsons, to a successful four years with McKinsey and Company. Peter then changed direction, taking on a senior development role at Media Square, which saw him cutting his teeth in what was then the relatively new world of digital marketing. In 2011, he co-founded MSQ, seeing a gap in the market and a need from brands for smarter and simpler agency relationships. Fast forward to today and he’s now Global CEO, overseeing the UK’s fastest growing marketing network, with 1200 employees working across 13 global offices. Nick and Peter discuss some fascinating topics in this episode, including: - Peter’s early career and the key lessons he learnt from his time at McKinsey. - What led Peter to co-found MSQ and how MSQ’s acquisition strategy has turbocharged its growth in the UK and overseas. - The importance of culture, and how to build a culture that works at both a group and individual agency level. - And the importance of sustainability, diversity and inclusion and Peter’s advice for how to approach these to deliver real change in your organisation. - This wide ranging conversation had something in it for everyone. Whether you’re just starting out on your own consultancy journey or perhaps you’re looking at how to grow your business and are considering venturing into the world of M&A, you’re going to get so much from Peter’s advice in this episode. Enjoy the show! Reach out to Peter: https://www.linkedin.com/in/peter-reid1/ Learn more about MSQ Partners Ltd: https://www.msqpartners.com/ Books mentioned in the show: The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto The Uninhabitable Earth: A Story of the Future by David Wallace-Wells

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.