Episode 123: How the right marketing strategy can take your consultancy to the next level

For this week’s episode of Climb in Consulting, We’re bringing you something a little different to the norm. For one week only, we’re turning the tables, as Nick joins Professor Joe O’Mahoney for a chat on his fantastic podcast, Growth for Consultancies. Joe is a leading authority on consulting and a trusted advisor to many boutique consulting firms. His research on the profession has won several prestigious awards and publications. His textbook on Management Consulting was the best-selling in Europe and his academic research has been published in top international journals. As a previous guest on this show, Nick was honoured when Joe asked him to come on Growth for Consultancies and join an enviable list of former guests, including the likes of Adrian Bettridge, Stephen Newton and Rob Garner to name but a few. In this conversation, Joe grills Nick on what effective marketing for boutique consultancies should really look like, what firms like yours should be focusing on in 2023 and challenges Nick to prove the ROI of marketing - a question we often get when speaking to consultancies out in the market. If you’re a consultancy leader and you want to find out how effective digital marketing can turbocharge your growth, you won’t want to miss this episode of Climb in Consulting. We hope you enjoy it! You can listen to Nick's interview with Joe for Climb in Consulting here: joeomahoney.com/podcast/

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.