Episode 107: Narrative, The Secret To Growing A $6 Billion Consulting Business

In the latest episode of Climb into Consulting, Nick is joined by Lawrence Hutter, Senior Advisor to Quick Release and Alvarez & Marsal, and Chairman of the Brand Experience Group. You don’t often meet many people who have ‘done it all’, but Lawrence certainly has! Lawrence has spent his career building successful consulting businesses in the fast-paced consumer goods industry. From building his own consultancy, The Customer Group, to running Deloitte's $6 billion dollar global consumer practice, which he grew threefold during his time at the helm. After retiring for only four days, Lawrence was contacted by Alvarez & Marsal, a conversation which led to him launching their European corporate transformation practice. A practice that Lawrence and the team grew into a €100m business. Having since moved into a portfolio career, Lawrence now splits his focus between his main passions of tackling the climate change crisis and working alongside organisations to help them build and externalise their organisational narratives. During this fascinating conversation, Nick and Lawrence explore many of the secrets to his impressive career so far. They discuss the key lessons he’s learnt from launching and growing multiple consultancies, including: - How Lawrence was able to get his own consulting business off the ground at a time when boutique consultancies were anything but the norm. - How Lawrence was able to grow Deloitte’s global consumer practice so quickly and the key strategies that helped him, that you can use to scale your own business. - And the importance of narrative, what it is, why it’s so powerful and how it can be used effectively to help you grow your consultancy. Whether you’re a budding entrepreneur building the business plan for your consultancy, or the leader of a global business, looking for advice on how to take your practice to the next level, this conversation is one you’ll find extremely valuable. Enjoy! Reach out to Lawrence: https://www.linkedin.com/in/lawrence-hutter-7078b61/ Learn more about Quick Release: https://www.quickrelease.co.uk/ Check out the Brand Experience Group: https://brandexperience-group.com/

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at [email protected] or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.