Finding Your Why Not with Gretchen Witt

Gretchen Witt is the founder of Cookies for Kids’ Cancer, a non-profit organization dedicated to raising funds for pediatric cancer treatment research and development. When Gretchen’s son Liam was diagnosed with cancer in 2007 she felt compelled to make a difference, and in 2008 Cookies for Kids’ Cancer was launched. Utilizing over twenty-five years of PR and communications experience, Gretchen has flipped the script on how nonprofits operate, and Cookies for Kids’ Cancer’s grassroots fundraising events have contributed over 20 million dollars towards pediatric cancer research and have helped save countless lives. In this episode, we discuss Gretchen’s motivation for founding Cookies for Kids’ Cancer, the impact the organization has had so far, and how sometimes the best start for any new endeavor is to just go for it. Don’t miss this interview where we talk about: Gretchen’s career working in PR, and what it taught her about the importance of communications and what successful communications management looks like Her son Liam’s cancer diagnosis when he was two and a half years old, and how it changed Gretchen’s life forever  Where the idea for Cookies for Kids’ Cancer came from, and the story behind its first bake-a-thon where Gretchen and a team of volunteers baked 96,000 cookies and raised over 420,000 dollars to help fund cancer treatments The organization’s intentional design, and how Gretchen has found success in raising awareness for difficult topics like pediatric cancer by inviting people into the conversation in a cheerful and positive way  Finding the confidence to start something new, and that if there’s a dream you want to pursue or an idea you want to bring to life, why not give it a try? Find Gretchen Witt: www.cookiesforkidscancer.org IG: @cookies4kids Twitter: @GoodCookiesMom LinkedIn: Gretchen Holt Witt Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don’t forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices