Tap into the staycation trend

In this episode we explore how rural businesses can tap into the staycation trend.  As foreign travel this summer remains uncertain, the demand for domestic day trips and staycations is rising. With creativity and flexibility in mind can businesses capitalise on this opportunity? Will the trend and pent-up demand continue?  Charles Trotman, CLA Senior Rural Business and Economics Adviser, discusses how businesses can prepare for the coming season, what other diversified activities could become popular, and the importance of gauging the market properly.  We are also joined by Robyn Isherwood, owner of the luxury events company RJI Consultancy and founder of the UK's first-ever social distancing festival at Gisburne Park Estate. Robyn shares with us how the festival came into being and gives advice for businesses that are interested in diversifying.  To find out more about Gisburne Park please visit: www.gisburneparkestate.co.uk Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Welcome to the CLA’s first ever Podcast series – Rural Business Uncovered.In this series we will review in detail the key issues facing landowners and rural businesses today. Season three will be available from January 2022.The Country Land & Business Association are dedicated to protecting and defending the rights of landowners and rural businesses. The Rural Powerhouse is a CLA campaign designed to unleash the potential of the rural economy. It aims to close the rural productivity gap, adding £43bn per year while transforming the lives of millions of people who live and work in the countryside.Visit WWW.CLA.ORG.UK for more information. Hosted on Acast. See acast.com/privacy for more information.