Strategizing Your Marketing Mix
Cashing In On Content Marketing - A podcast by Fractl
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The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.
