Here's How to Improve Your BIPOC Messaging
Cashing In On Content Marketing - A podcast by Fractl
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Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention. Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your existing marketing efforts to find areas where improvement is needed, how to embed diversity and representation into your content, and much more.