Episode 23: When Marketing Meets the Existential Crisis

Cashing In On Content Marketing - A podcast by Fractl

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I've spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there's another way to think about your approach to creating successful content, and that's by creating ego-bait. Tune in to discover how to create content that appeals to people's sense of identity (prompting them to share!).

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