Zero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021

Data privacy is a hot topic of debate right now—the battle between Facebook and Apple over user privacy, Google phasing out third party cookies, and ecommerce marketers ultimately left with less data to target potential customers. The impacts are enormous: harder to reach potential customers, less access to data for advertising campaigns, and ultimately higher acquisition costs. What are the options a marketer is left with? Zero-Party Data will become more important in 2021 and beyond for ecommerce marketers. In this episode, we cover what Zero Party Data is (hint: data that a customer willingly and proatively shares with a brand”, how it impacts marketing campaigns, and how you can create campaigns to gather Zero-Party Data.