Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep

“Our focus is giving you the energy to create your best life. Sleep is just our strategy.” Mark shares a lot about branding. Manta Sleep sells sleep masks, but ultimately he is leading a movement: Against the “hustle” culture, and in support of naps. Ultimately, Mark is not selling sleep masks, but he’s selling the best version of ourselves -- one that reaches full potential after a full night of quality sleep. This conversation is about the importance of building a brand, and a movement. Manta Sleep was founded to move beyond selling widgets on Amazon, and build a brand around the product. Mark discusses: How he is building momentum and community around the Pro-Nap movement How changes in marketing and data have impacted his marketing strategies. And what he’s doing about it. Mark’s process for increasing LTV from the onboarding process