What Does 2021 Hold For ECommerce? Thoughts On Shopify's "Future Of ECommerce" Report
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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If there’s one organization that knows what the future of ecommerce holds, it is Shopify. Even in a turbulent and unpredictable year like 2020, there are were undeniable trends that indicate what the future of ecommerce looks like. Shopify recently released a report, The Future Of Commerce in 2021, and it is great: An amazing, thorough, and insightful piece, lots of data, statistics, and actionable insights from Shopify. And a global perspective A rundown of Shopify’s Shopify Plus’ annual report on global ecommerce trends. This short episode is a quick review of what some trends may be in 2021. Here are the five trends that Shopify notes: 1. Ecommerce boom fuels record online competition 2. New consumer behaviors reshape future of retail 3. Fulfillment emerges as competitive differentiator 4. Brand building challenged by marketplace dominance 5. Retention becomes a top priority as acquisition costs spike In this short solo episode, I want to share my thoughts on some of these takeaways, because there is a ton of interesting meat in here. Listen in! Link to the Shopify "Future of ECommerce": https://www.shopify.com/enterprise/the-future-of-ecommerce
