The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Jordan West is co-founder of Little & Lively, a children’s clothing brand that is one of the leading baby brands in Canada. And as Founder of ecommerce agency upGrowth Commerce, Jordan is on the bleeding edge of digital marketing strategies. With acquisition costs rising, Jordan has uncovered a new strategy – Google’s Performance Max. This was a fascinating gem to discuss, as it leverages so many data points that Google has on consumers.
