SaaS Marketing Strategies That You Can Steal Today
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Software As A Service (ie SaaS) and eCommerce can have distinctly different buyer personas, and thus different marketing strategies. SaaS marketers commonly use strategies that are not often seen in the world of eCommerce marketers. These can be powerful marketing strategies, if applied to eCommerce brands: partnerships, affiliates, customer success and onboarding. Today, Jeremy and Gen will dive into the differences between SaaS and eCommerce marketers, and what you as an eCommerce marketer can take, borrow, and steal! Three things that you will learn: • How To “Onboard” an eCommerce customer • Communities for eCommerce brands • How to find collaborative Partnership opportunities If you are in need of differentiating your brand and finding new growth levers, then this episode will give you the strategies, and examples, to inspire your future growth!
