Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Jon MacDonald knows how to get website visitors to take action. As Founder of The Good, a conversion-rate optimization firm, he has worked with enterprise brands like Adobe, Nike, Xerox and more. And today, as demand increases for ecommerce brands, so too has customer expectations of what a shopping experience is. Brands need to understand these expectations in order to improve from foundational basics to advanced strategies. In this conversation, Jon expands on what the fundamentals of conversion rate optimization are, how and why discounting is a huge drain on profits, and how brands can capture customer data to improve personalization campaigns. Jon just released his second book, Opting In To Optimization, which is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
