How To Get More Product Reviews, Starting Today
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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You don’t need to be a master marketer to know that customer reviews will influence a purchase decision. In fact, you are probably part of the 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) Customer reviews are highly important in establishing trust and credibility—two important things that help us decide whether to purchase or not. In this episode, we take a deep dive into user reviews and ecommerce, including: • What channels are most effective, and how to change your outreach based on channel. • Where to use product reviews most effectively in your marketing. • How you can automate your process for generating reviews Customers spend 31% more on businesses with excellent reviews, per Invespcro.com. If you do not have a focused strategy on gathering more customer reviews, you are literally leaving money on the table!
