How The Product-Led Approach Of SaaS Can Benefit eCommerce Marketers, with Ramli John
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Ramli John has a unique vantage point in the marketing world: he is a growth marketer at SkyVerge, which offers products for Woo Commerce stores, like email platform Jilt (which is similar to Klaviyo). He is also a Product-Lead for Product-Led Institute, which helps product-led software companies optimize their user onboarding experiences and convert more users into lifelong customers. And if that’s not enough, he gets in the weeds selling educational products with his wife, Joanna, at Fresh Education. Ramli shares his marketing insights on: 3 actionable takeaways: • where many ecommerce brands can get more from their email marketing programs • how product led growth and the saas approach to marketing can extend to physical products and ecommerce • how he is building his growth framework from the ground up at Fresh Education
