How Postscript Is Building The Future of SMS Marketing, with Corinne Watson
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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“SMS is like email. Except totally different”, is how Postscript sees SMS marketing. A channel with extremely high engagement, it is a channel that must be approached with a specific strategy in order to derive maximum impact. Corinne Watson, Senior Content Manager at Postscript, is an expert at how brands drive results from SMS. In this tactical conversation, we cover: how to get hyper-segmented to move a one-way campaign into a two-way conversation what the right balance between educational and conversion-focused messages is how ecommerce, SMS, and email will evolve over the next few years and how brands can prepare for the changes Corinne is a wealth of knoweldge, and we only scratch the surface of what SMS can do (she shares great examples from brands like Kinfield and Blume).
