How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - A podcast by Jeremy Biron, Gen Furukawa - Wednesdays
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Naira Perez is Founder of SpringHill Digital, with over two decades of marketing experience. One channel she’s been focusing on to help brands grow: Instacart. I didn’t know that paid ads for Instacart was even a conceivable channel, but it has significant upside, if the strategy is executed properly. Naira comes from a background in direct response advertising, building brands on TV before digital was even a thing. In this conversation, we cover topics on how she helps her ecommerce clients scale, by understanding her audience, and using that knowledge to target and segment more effectively.
